Document Format

Proposals

Publication Date

11-14-2016

Language

English

Keywords

Innovation & Entrepreneurship Cluster

Description

Flexing your creative brain is sexy. Students will assess, refine and evaluate an on-line/mobile physical activity platform. By applying marketing concepts and knowledge they will describe their user experience of the on-line platform. The students will develop marketing recommendations for a “new” National On the Move University Challenge. Students will perform market analysis by enlisting campus members to participate in interviews, surveys and/or focus groups to share the On the Move University concept. Students will gain perspectives from potential participants to determine needs/infrastructure to create more movement and social connectedness throughout the campus. Students will share marketing recommendations through various delivery mediums for the National On the Move University campaign to ultimately compete to be the most active university in the country! More importantly, this is an opportunity to engage current students in a collaborative project while potentially attracting and retaining students and employees to a campus environment that inspires community-based approaches to healthy living and well-being!

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Rights Statement

In Copyright - Educational Use Permitted.