Is Related To
Innovation & Entrpreneurship Cluster
The BU4220 Strategic Management Capstone Project engages every student in the planning and launching of an Internet-based business. The business provides information and consulting on strategy, which is the subject of the BU4220 Strategic Management course. The planning of the business involves making decisions on products, revenue sources, operations, budgets, etc.; creating content and building a website; using analytics and research to support decisions and initiatives; collaborating with course participants and others; taking risks and dealing with uncertainty. Each student this year (course and project expanded over the fall and spring semesters) also created the social media aspects for the endeavor and content for the website. The start-up business is called “Strategic Excellence” and there is a PSU site currently associated with it (https://www.plymouth.edu/department/business/strategic-excellence/ ), currently a PSU gateway to the main site, https://www.strategicexcellencepsu.org/ .
Wright, Roxana, "Capstone Business Student Project: Planning and Launching an Online Strategy Consulting Business Completion Report" (2017). Clusters. 362.