Is Related To
Innovation & Entrepreneurship Cluster
Castle In The Clouds (CITC), run by the not-for-profit Castle Preservation Society, is a leading tourist destination in New Hampshire’s lakes region. The Castle In The Cloud’s leadership has asked PSU to assist it in two ways: 1) customer research to better understand CITC’s awareness and image throughout the state as well as better understand the customer experience at the property and 2) help CITC strengthen its social media marketing activities.
Pettinico, George, "New Marketing Initiatives for Castle in the Clouds [Project Proposal]" (2018). Clusters. 423.