Is Related To
Innovation & Entrepreneurship Cluster
RizFit is an exciting small business in Lancaster, NH transitioning from a facility-limited physical training center to a full-service fitness and lifestyle coaching enterprise. The business centers on the energy, enthusiasm and inspirational leadership of its principal, Peter Rizzo. The beginning of Pete’s remarkable journey through which he has raised funds and laid out a compelling business case to move to the heart of Lancaster’s exciting Main Street revitalization initiative, was both assisted and chronicled by students in the Lancaster Cluster Project (PCL 105) of Spring 2016. For a return engagement, RizFit has appealed to PSU for further assistance as the business gears up for a successful launch in the new location. The scope of services to be pursued through this new cluster initiative includes marketing support, principally in branding and customer acquisition, development of an expanded online presence, use of video in brand and training communications as well as other elements of support for this exciting entrepreneurial venture.
Stever, Roy, "RizFit [Project Proposal]" (2017). Clusters. 426.