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Tourism, Environment & Sustainable Development Cluster


Underlying New Hampshire’s strong tourism economy is a tradition of hosting French-speaking visitors from Canada, specifically Quebec and the Maritime Provinces. This project began last year by taking a fresh look at how to enhance the experience of these visitors in the North Country, thereby increasing visitor/days, dollars spent per visitor, repeat visits, referrals and overall visitor satisfaction. Underlying these primary benefits, there will be a secondary objective to relieve some issues caused by oversubscription of traditional tourist destinations such as Franconia Notch State Park and the Franconia Ridge.

Stakeholders include tourism-related businesses and organizations in targeted communities with a special focus on the restaurant industry. Access to Quebecois and other French-speaking cultural organizations will be secured from the Canadian Consulate in Boston, the Quebec Delegation in Boston and with help from Chuck Henderson of U.S. Senator Shaheen’s office, as well as NH State offices including NH Travel and Tourism and the NH Division of Economic Development.

The project will take advantage of PSU’s understanding of tourism in the North Country, previous experiences in creating positive French-language messaging and cultural training for New Hampshire host venues, visitor-experience marketing techniques, branding and the graphic arts.


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