Is Related To
Innovation & Entrepreneurship Cluster
The students conducted statewide surveys in New Hampshire and Massachusetts gauging consumer awareness and perceptions of the Castle in The Clouds, also developed social media marketing strategies for the Castle. The students presented all these results to the senior management of the Castle In The Clouds. The students got valuable real-world experience on thinking more deeply about strategic marketing and in interacting with outside professionals. The Castle in the Clouds management received valuable marketing insights and ideas which they said they would utilize.
Pettinico, George, "New Marketing Initiatives for Castle in the Clouds [Completion Report]" (2018). Clusters. 559.