Event Title

On-Campus Local Foods Market

Faculty Sponsor(s)

Amy Villamagna

Abstract

Food insecurity, which is the state of not having reliable access to a sufficient quantity of affordable and nutritious food, is a pressing issue across colleges in the United States. Its important to develop initiatives on-campus in efforts to reduce the impacts of food insecurity on students. One way to do this is by diversifying available food systems to include those that are agriculturally efficient. Additionally, farmers markets give students the opportunity to develop life-long behaviors of supporting the community, healthy eating, and sustainable practices. For this project, we plan to implement four pop-up farmers markets on the Plymouth State University campus starting on 4/13/19 and the consecutive weeks after. We used community-based social marketing methods to select behaviors, identify barriers and benefits, develop strategies, pilot the program, and to implement and evaluate. Our research has shown that students at PSU would be interested in the creation of a farmers market on-campus. This project, in collaboration with Local Foods Plymouth, emphasizes the importance of healthy and sustainable food systems.

Location

Hartman Union Building Courtroom

Start Date

5-2-2019 3:00 PM

End Date

5-2-2019 4:00 PM

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May 2nd, 3:00 PM May 2nd, 4:00 PM

On-Campus Local Foods Market

Hartman Union Building Courtroom

Food insecurity, which is the state of not having reliable access to a sufficient quantity of affordable and nutritious food, is a pressing issue across colleges in the United States. Its important to develop initiatives on-campus in efforts to reduce the impacts of food insecurity on students. One way to do this is by diversifying available food systems to include those that are agriculturally efficient. Additionally, farmers markets give students the opportunity to develop life-long behaviors of supporting the community, healthy eating, and sustainable practices. For this project, we plan to implement four pop-up farmers markets on the Plymouth State University campus starting on 4/13/19 and the consecutive weeks after. We used community-based social marketing methods to select behaviors, identify barriers and benefits, develop strategies, pilot the program, and to implement and evaluate. Our research has shown that students at PSU would be interested in the creation of a farmers market on-campus. This project, in collaboration with Local Foods Plymouth, emphasizes the importance of healthy and sustainable food systems.